Every thriving industry needs a moment of recognition, an opportunity to pause, applaud, and celebrate the people and brands shaping its future. For Africa’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, that moment has arrived: the Africa MICE Awards 2025 nominations are officially open!

Why the Awards Matter

Across the continent, the MICE industry is doing more than just bringing people together. It’s creating opportunities, building economies, and putting Africa on the global stage.

Think about it:

- In 2016, Rwanda’s hosting of the World Economic Forum Africa not only spotlighted Kigali’s capacity to deliver world-class events but also triggered a rise in conference tourism that continues to drive its economy today.

- In Kenya, the Meetings and Exhibitions sector has consistently contributed to Nairobi being ranked among Africa’s top cities for conferences by ICCA (International Congress and Convention Association). The Africa MICE Summit itself has become a hub where leaders discuss how to transform Africa into a preferred MICE destination.

- In South Africa, events like Meetings Africa have showcased how local communities benefit from business tourism, from hotel stays to artisan products gaining global exposure.

The Africa MICE Awards 2025 builds on these stories of impact, offering a stage where brands, innovators, and trailblazers can be recognized for their contributions.

What Makes These Awards Special

This is not just another awards ceremony. It’s a continent-wide celebration of impact, innovation, and sustainability.

- Impact: Recognizing those who’ve uplifted communities, expanded markets, or elevated Africa’s profile internationally.

- Innovation: Celebrating creative solutions that have redefined how events are planned, hosted, and experienced.

- Sustainability: Highlighting brands that are proving business events can go hand-in-hand with environmental and social responsibility.

When you nominate a brand, you’re not only honoring their success, you’re spotlighting the ripple effects they’ve created across industries, communities, and even generations.

The Gala: A Night to Remember

The celebrations will culminate on 11 September 2025, when Nairobi plays host to the Africa MICE Awards Gala during the Africa MICE Summit. Picture the energy: the continent’s finest under one roof, stories of resilience and brilliance taking center stage, and the atmosphere of unity as Africa honors its own.

With tickets open to both summit delegates and the general public, the gala promises to be more than an event, it will be a milestone in Africa’s business events story.

  • Nominations Open: 18 August 2025
  • Nominations Close: 25 August 2025 (23:59 EAT)
  • Awards Gala: 11 September 2025, Nairobi (during Africa MICE Summit)
  • Submit Nominations: www.awards.africamicesummit.org
  • Tickets: www.tickets.africamicesummit.org ($250 full summit / $100 gala only)

This is your chance to make history. Nominate your brand, your partners, or those who have inspired you. Tag them, cheer for them, and let’s give the recognition they deserve.

After all, the future of Africa’s MICE industry isn’t just being written, it’s being celebrated. And together, we get to shine a spotlight on the brilliance leading the way.