Nairobi, Kenya
9-11 September 2025
Africa MICE Summit 2025
MICE as a Catalyst for Trade and Investment in Africa
MICE as a Catalyst for Trade and Investment in Africa
Since 2018, the Africa MICE Summit has established itself as the premier learning platform for advancing Africa's Meetings, Incentives, Conferences, and Exhibitions industry.
The 2025 edition will convene thought leaders, policymakers, investors, and event innovators to spotlight MICE as a transformative driver for economic integration, trade facilitation, tourism expansion, and sustainable development across the continent.
"From business events to business impact - AMS 2025 will demonstrate how MICE accelerates trade and investment across African markets."
This year's summit focuses on practical strategies to leverage Africa's MICE potential for broader economic benefits, showcasing success stories and forging partnerships that create tangible value beyond the events sector.
The summit is designed to deliver measurable outcomes that advance Africa's position in the global MICE landscape while contributing to continental economic priorities.
9-11 September 2025
Policy, Partnerships & Power Moves: High-level discussions on MICE as an economic driver
Innovation, Sustainability & Smart Solutions: Showcasing cutting-edge MICE technologies and practices
Talent, Inclusion & Continental Collaboration: Building Africa's MICE workforce and partnerships
Destination Pavilions, Investor Matchmaking, AfriConvene Green Event Awards, and Cultural Evenings
Concrete policy recommendations and investment-ready opportunities emerging from summit discussions and networking.
New partnerships that expand intra-African trade and event tourism through collaborative initiatives.
Raised profile for African cities and countries on the global business events map.
Industry-wide commitments to inclusive and sustainable MICE practices across Africa.