Nairobi, Kenya
16-19 Sept 2025
Africa MICE Summit 2025
Shaping the Future of MICE: An African-led Vision
Shaping the Future of MICE: An African-led Vision
The premier platform driving Africa's meetings and events industry forward through innovation, collaboration, and homegrown solutions.
The Africa MICE Summit (AMS) has emerged as the continent's most influential gathering for business events professionals. More than just a conference, AMS represents a movement to establish Africa's rightful place in the global MICE landscape.
"From following global trends to setting them - AMS 2025 marks Africa's transition to becoming a benchmark for business events excellence."
What began as a platform for dialogue has transformed into a catalyst for tangible change. Each year, AMS brings together venue operators, event planners, tourism boards, and policymakers to address both challenges and opportunities unique to the African context.
Unlike other industry events, AMS focuses specifically on solutions tailored to Africa's dynamic markets. We spotlight local success stories, promote intra-African collaboration, and develop standards that reflect our diverse cultural and economic realities.
16-19 September 2025
Elevating skills and competencies across Africa's MICE workforce through specialized training programs and certifications.
Showcasing African-developed event tech solutions that address local challenges while meeting global standards.
Developing environmentally responsible event practices tailored to Africa's unique contexts and resources.
Positioning African destinations and suppliers as world-class options for international meetings and events.
AMS moves beyond simply adapting international models to instead develop homegrown approaches that address our continent's specific infrastructure, economic and cultural contexts. Expect case studies from Lagos to Nairobi showcasing what works in African markets.
Each session is designed to produce tangible takeaways - from new industry guidelines to partnership opportunities. Participants leave with tools and connections to immediately implement in their businesses and organizations.
AMS attracts decision-makers who can drive change - convention bureau CEOs, hotel chain executives, government ministers and leading event producers. The conversations here shape the industry's future.
Dedicated programs ensure the next generation of African event professionals gain access to mentorship, training and opportunities to lead. Our Future Leaders Forum has launched hundreds of careers.
Thought-provoking discussions with industry pioneers and policymakers shaping Africa's MICE future.
Groundbreaking tools, platforms, and ideas transforming the African events landscape.
Curated opportunities to connect with potential partners, clients, and investors.
Connecting African MICE opportunities with global capital and funding sources.
Three transformative days designed to inspire, connect, and propel Africa's MICE industry forward
A mentorship-driven initiative focused on nurturing the next generation of MICE leaders in Africa through workshops and networking.
The main event featuring high-level discussions, case studies, industry forecasts, and breakout sessions across 4 thematic tracks.
An elegant evening dedicated to recognizing excellence, innovation, and integrity within the African MICE space.
Join Africa's most influential MICE professionals and be part of the movement defining our industry's African-led vision.