GROWTH OF MICE INDUSTRY IN KENYA
‘MICE’ is an English noun that is the plural of the word mouse. However, in the events industry, MICE is a technical term that abbreviates the following: Meetings, Incentives, Conferences and Exhibitions. The MICE industry is rapidly growing globally and Kenya has not been left behind. Over the past three years, the country has successfully hosted a couple of international meetings, conferences and exhibitions. In total, these events attracted over 100,000 delegates from every part of the world which was a great boost to the Kenyan Tourism and Travel industry. The notable events are highlighted below.
- Global Entrepreneurship Summit (GES): 24th – 26th July, 2015
The Global Entrepreneurship Summit was launched by the former POTUS, H.E Barack Obama in Washington D.C. in 2010. The summit aimed at bringing together entrepreneurs, leading business personalities, government officials and investors to strengthen ties as well as focus on the contribution of entrepreneurship to economic prosperity. Kenya hosted the 6th edition, being the second African nation to host the summit after Morocco. The conference was hosted at the United Nations Center at Gigiri, and saw President Obama make his maiden trip as President to the land where his father was born.
- 10th World Trade Organization Ministerial Conference: 15th - 19th December, 2015
This was the tenth version of the WTO ministerial conferences which was held at Kenyatta International Convention Centre (KICC). The conference culminated in the signing of the Nairobi Package, which was a series of six ministerial decisions on agriculture, cotton and issues that relate to Least Developed Countries (LDCs). The conference was chaired by the Cabinet Secretary for Foreign Affairs and International Trade of the host country, Amina Mohamed.
- UNCTAD14: 15th – 22nd July, 2016
After the successful hosting of the WTO Conference, Kenya was once again home to over 7,000 delegates from all across the world who convened at Kenyatta International Convention Centre. It was the fourteenth session of the United Nations Conference on Trade and Development with the theme: From Decisions to Actions. It brought together heads of states from various parts of the world, ministers, prominent business players, civil society and academia who tackled global trade and economic issues.
- TICAD VI: 27th – 28th August, 2016
The Sixth Summit of the Tokyo International Conference on African Development (TICAD VI) took place at KICC from 27th to 28th August. It was the first time the high – profile was being held in Africa in twenty three years of its history. Its theme was ‘Advancing Africa’s sustainable development agenda – TICAD partnership for prosperity’. It brought together 30 African Heads of States and Government, 70 Chief executives of Japanese companies and over 7,000 participants which was the highest number ever of TICAD participants. The summit jointly adopted the Nairobi Declaration and Implementation Plan at the closing session.
- 2nd High Level Meeting (HLM2): 28th November – 1st December, 2016
The Second High Level Meeting was organized by the Global Partnership for Effective Development and Cooperation. The conference was held at KICC and aimed at taking stock of the implementation of development effectiveness principles and commitments. The Meeting produced the Nairobi Outcome Document for existing and new development actors to implement agenda 2030 and realize the SDGs.
All the above meetings, conferences and exhibitions positioned Kenya as an important player in the global events planning industry. She has received international acclaim for her conducive weather, growing infrastructure and advancement in ICT. The government, through the Ministry of Foreign Affairs is continually bidding for the international events. Our airports will be even busier and our hotels will be booked to capacity since these events will only get bigger, better and become more with time.
Therefore, do not be surprised if we host the World Cup in 2026 or the Olympics in 2028. Should this happen, Zuri Events will be at the helm of all this; we shall keep you posted.